I was brainstorming about continuous improvement for my iPhone/iPod Touch apps. I think the information I’m learning in my MBA classes is helping steer my thought process lately, which is totally a good thing. Anyhow, I noticed that users were not being presented with a good image in iTunes of what PA Traffic Cams actually does. So I replaced the primary screenshot with the camera view image. Now users are presented with a screenshot of a camera showing traffic. I think this change should provide a better experience for the user.

It is probably a small ratio of people who take the time to click the next arrow, or fully read the entire description. Having the “wrong” image as the primary screenshot has probably deterred people from downloading my app. This one change has produced a significant improvement!

In other news, I also created a short survey of questions on PA Traffic Cams. Please help me out and answer the questions, so that I can provide the best possible app that I can. The survey is available on the PA Traffic Cams website.